In life we struggle to hang on to things we cherish. A childhood pet's collar, a deceased loved ones favorite chair, a wedding gown, a cheap souvenir of a favorite vacation— these are just a sampling of items that we surround ourselves with. Artists, especially have trouble letting go of their work.
The investment of time, experience, vision, creativity, and skill create a powerful attachment for the artist. This isn’t an easy attachment to break. Most of my work through the years has become gifts, simply because it is easier to part with them in this way than it is to subject myself to the ferocious world of the open market. It isn’t the work that's being subjected it is the creator. We are afraid of what the world says about the work, which for an artist is an extension of the self. Fear of criticism, and the process of letting go block us from selling our work. Yet it is the sell of the work that enables the next work.
Nadejda, painter and photographer does a wonderful job of illustrating the attachment:
“You work so hard on a piece and it is literally born out of your imagination and onto canvas - you already know it's there on canvas as you create it, it just happens to be using you as a vehicle because it wants to exist! That's how I feel. I think I need to start thinking more about my IDEAS being like children, rather than actual physical paintings, manifestations of those ideas. I need to be less attached to the actual paintings, because the ideas will always stay with me.”

The Sacred Scarab

Harlequin Beetle
Visit Nadejda’s shop: Ocelot Eyes Art
And for more of her work visit her blog
Some feel that selling their work is a perversion of the work. Production of art, for the sake of capitalism, is destroying art. The open market leads to creation based on profit, rather than on vision and self expression. Michael Svoboda interviews Dennis Earl Fehr on NPR. The article entitled Art education, Capitalism and Censorship. The transcript in its entirety.
“Van Gogh's Purple Irises sold for $54,000,000—we will never see that painting again. The owner can't risk showing it. It has disappeared from our heritage, except for slides and so on. Curiously, some members of the art community seem favorably impressed by this event. I call it a tragedy—capitalism run amuck!”
So actively selling your work, is that contributing to the downfall of art due to capitalism? Others are angered that if their art survives that it will only have value after their death. Again, capitalism falls into play here, due to supply and demand. A dead artist is not going to produce more art, so their art becomes more valuable.
The open market, leaves the artist vulnerable to direct criticisms. Regardless if it is a critical write-up of your work, or an art and craft show attendee making insensitive comments, it is difficult to take.
“Don't pay any attention to what they write about you. Just measure it in inches.” ~Andy Warhol
So negative or positive, you are eliciting a response. What you do with that response is up to you. Carol of Glass Cat Stained Glass, likes to turn the negative responses into a positive by using that moment to educate the public in her art.
"In order to sell my work, it is my job to educate the public." ~ Carol of Glass Cat

Over the Rainbow

Black and Turquoise Abstract Pin
Education is key to understanding art. There is a large movement in art to talk about art. People are not talking enough about art. To get the public interest and support you have to talk about it. How can the public get excited about our work if we can't take the time to invest in the potential buyer?
Geeta, of Geeta75 writes about what it means to her to sell here work. Her attitude should be an inspiration to us all.
“When a creation of mine goes out the door, a small piece of me goes with it. At times it is difficult, especially if I was extra proud of that particular piece. But at the same time, I am spreading a little bit of me all over the country, and who wouldn't want that?”

Ice Princess
If we are not grieving the loss, we may be feeling guilt due to capital gain. This is a confusing position to be in. Why do we do this to ourselves? If the rest of the business world felt this way about their products we would still be washing our handmade clothes on a rock. As artists we need to work at taking pride in our work, celebrating its sale, and educate the public. Let's share ourselves with the world and talk about art!
Until next time!
Michael